Dear friends, please take a moment to pause and reflect!

Have you ever considered that choosing a Buddhist Columbarium for your loved ones—an act filled with filial devotion and remembrance—might actually conceal a "business code" that can completely overturn traditional perceptions and even bring you unexpected benefits? Don't scroll away! This discussion today could reshape your understanding of the entire industry.

Many people believe that selecting a Buddhist Columbarium simply involves finding a columbarium hall or a company, evaluating the environment, picking a spot, paying the fee, and then placing the ashes of the deceased there. They visit regularly to pay respects, pray for blessings from the Buddha, and hope their ancestors can listen to scriptures, eliminate karmic obstacles, and ascend to a better realm. This is perfectly natural—it reflects our most sincere emotions and wishes.

But have you noticed that in this process, we, as the key participants—the clients—often end up merely as "givers"? We contribute money and trust, yet once the transaction is complete, our "relationship" with the Columbarium provider tends to fade. It resembles a traditional transactional structure. But what if this structure could be transformed? Just as great leaders once united all possible forces with groundbreaking approaches, can we innovate the "transactional structure" in the Buddhist Columbarium industry, which is deeply rooted in human care and spiritual faith?

We all know that Columbarium companies invest heavily—building solemn underground halls, creating serene environments, and inviting esteemed monks to chant sutras and offer blessings. All this requires substantial funds. As the saying goes, "the wool comes from the sheep," so these costs ultimately get reflected in the price of each niche. To attract clients, they also spend vast amounts on advertising and sales personnel.

It's like running a high-end furniture store: millions are invested in rent, renovation, employee salaries, and ads—every day begins with immense cost pressure. Thus, they must maintain high profit margins to survive. But what if we shift our perspective?

What if we no longer see clients merely as "buyers," but as "partners" and a "community of shared interests"?

Imagine a Columbarium factory like HuaHeng Columbarium Factory Jiangxi, China, which offers equally high-quality, dignified, and spiritually uplifting Buddhist Columbarium options, with beautiful surroundings and attentive service. However, they adopt a completely new model. They explain: "Because we believe in the power of word-of-mouth and the genuine sharing from each client, we have significantly reduced advertising and marketing expenses. We share these savings, along with a portion of our profits, with clients who resonate with our values and are willing to pass on this peace and merit to others."

How does it work? It's simple! After you choose a Columbarium niche here for your loved ones and experience the tranquility, solemnity, and thoughtful service, you naturally share this with friends and family who have similar needs and value post-life arrangements. The company introduces a "Columbarium Sharing Plan" or a "Merit Transfer Program." By sincerely sharing your experience, if a friend chooses this place based on your recommendation, you receive tangible rewards! This could be a substantial "gratitude payment," reductions in future maintenance fees, or even a full "refund" of your initial purchase cost once you refer a certain number of people.

Isn't this turning consumption into an investment?

More importantly, this isn't just about "recruiting people"—it's based on trust and value alignment. You select a good place, share that peace and potential blessings, which in itself is a virtuous act. Your friend appreciates you for providing a reliable choice, the company thanks you for bringing in new clients, and you gain rewards through sharing. Isn't this a win-win-win scenario?

This is what I often emphasize: "tap into the network resources behind every customer," and treat their trust and connections as a valuable "relationship bank"!

Think about it—when someone considers post-life matters, they often have a circle of peers or relatives who are also starting to focus on this topic. Just like expectant mothers naturally form groups with other pregnant women, this phenomenon of "birds of a feather flock together" applies equally to the Buddhist Columbarium field. Instead of companies spending huge sums on ads to cast a wide net, why not trust each client's social circle and influence? Each of us is a node of information and a center of trust.

Therefore, changing the original transactional structure to include consumers as part of the interest community and starting to "share profits" with them isn't just a marketing tactic—it's a shift in mindset! It reduces ineffective business expenditures, lowers client decision-making costs, and through benefit-sharing, builds a more stable and humane connection.

Similar to many modern platforms that don't produce goods or offer physical services but connect supply and demand to integrate resources and create immense value, the Columbarium industry—though providing very specific, localized services—can fully adopt this "connect, integrate, share" philosophy. We don't need to build massive platforms, but we can cultivate this "user co-creation and benefit-sharing" model within our domain.

Remember these two principles: "Those who control the channels control the market, and those who win users win the world." Today, the most valuable channel is the word-of-mouth and networks of loyal users; the most valuable users are those willing to grow with you and share in the benefits.

So, next time you think about a Buddhist Columbarium, ask yourself and the provider: Are we just in a buyer-seller relationship? Can we become a "community of shared interests"?

This approach not only allows you to gain unexpected returns while honoring your loved ones but also drives the entire industry toward a healthier, more people-oriented direction. This might just be the true blue ocean for the future of the Columbarium industry!

— Sales Manager: Mr. Luo, HuaHeng Columbarium Factory Jiangxi, China