Owners of Buddhist Columbarium businesses! Do you wake up every day with your mind racing about how to sell more niches, manage your team, and just "get things done" on the ground? Wake up! If you remain hyper-focused on mere "execution," you might just end up buried by your own limitations!

I've encountered too many owners who, the moment they sit down, ask me, Mr. Luo, Sales Manager at HuaHeng Columbarium Factory Jiangxi, China, "How do I implement my project? How do I execute? How can I sell better?"

Here’s a harsh truth: A leader’s most critical task is never about "ground-level" execution! That’s the job of your employees and project managers. So, what should a leader do?

A leader must "soar"! They should focus on designing business models that make selling niches easier—even irresistible—so others eagerly join in, driving massive revenue effortlessly.

Consider two mindsets: One obsesses over selling each Columbarium niche perfectly. The other designs a system where cash flow streams in continuously, without the leader lifting a finger to sell. This is about perspective—a philosophical shift!

Leaders aren’t born to "do" tasks; they’re born to "generate profit." As Konosuke Matsushita said, a business that doesn’t profit is a crime! Jack Welch echoed that a CEO failing to deliver profits is equally culpable.

Thus, being a "leader" is a dedicated role with professional demands. In the past, leaders were product experts—a clothing boss knew fabrics, a restaurateur mastered cooking. But today, especially in our unique Buddhist Columbarium industry, what is a leader’s expertise?

It’s being a business model innovation specialist!

Your core skill shouldn’t just be mastering niche materials, feng shui, or ritual procedures. Those are foundational, but your true specialty is designing a model that consistently attracts capital, enables rapid expansion, and genuinely benefits the departed through offerings like sutra recitations and merit accumulation.

A Buddhist Columbarium isn’t merely a place to house ashes; it embodies respect for life, remembrance of the deceased, and profound cultural and faith values—such as accumulating merits for a better rebirth through devotions. With such meaningful work, relying solely on piecemeal efforts is slow and wasteful!

So, what’s a leader’s duty? To continuously identify new profit growth points!
A leader’s goal? Primarily, maximize cash flow! Secondarily, maximize company value (or the influence of this meritorious venture).

Why is cash flow king? Business failure boils down to one cause—cash flow disruption! Even if your columbarium is exquisitely built and your concepts advanced, without cash, it’s all meaningless.

Generating profits? That’s for your general manager or operations director. Leaders must ensure a steady stream of liquid assets—cash—in the company’s accounts.

How, then, to achieve maximized cash flow, especially in an industry like ours with potentially high upfront costs and longer returns? Remember two core strategies: fundraising and franchising!

First, fundraising.
To expand, build more columbaria, and serve more families, you need substantial capital. Bank loans? High interest, high risk—policy changes could trigger collapse.
The best approach? Equity financing!
Find investors who share your vision and believe in the Columbarium industry’s potential. Make them shareholders. Their investment, say $2 million, requires no repayment or interest! Use it for construction, expansion, and service enhancement. They’ll even ask, "How can we help?"
Recall: Where money goes, the heart follows! With investors’ funds in your venture, their resources, networks, and wisdom align with you. This shared-interest bond is stable and sustainable.

Second, franchising!
This is the nuclear weapon for scaling and maximizing cash flow in the Buddhist Columbarium sector!
Are you still building and selling city by city? Exhausting!
Do the math: Suppose you operate one project in a city, achieving a net profit of $500,000 annually. Impressive, but how many cities nationwide need this service? Say, 300 potential cities.
What should you do?
Package your proven operating model, brand philosophy, management systems, service protocols—even unique Buddhist practices like offerings and sutra sessions—into a "regional exclusive operation right" or "brand franchise."
Project a future profit potential of, say, $5 million per city. Then, offer it: "Pay a $500,000 (or higher) brand licensing fee, and this city’s $5 million opportunity is yours!"
Imagine: 300 cities, each yielding even $100,000—that’s $30 million in instant cash flow! Your cost? Mainly brand, model, and management output.
Why cling to that single-site $500,000? That model is too "heavy" and slow!
It’s like the dumpling restaurant analogy: Smart owners don’t focus on selling more plates; they sell the "restaurant business" itself, enabling hundreds to open branches for them!

Your Columbarium project is similar! Your physical columbaria, niche products, and cultural services are essentially "props." What are they for?
To support your "super product"—the regional operation rights! To attract equity investors!
Why would others franchise with you? Because you have a tangible, successful model (your direct-operated site) and a standardized, replicable system infused with unique cultural value.
Why would investors back you? Because you paint a grand vision of rapid national coverage through franchising, serving countless families, and accumulating immeasurable merit.

So, Buddhist Columbarium owners, stop drowning in "execution" details! That’s for implementers. "Soar" and focus on top-level design—build your business model!
Your core product isn’t a cold niche; it’s the "model" itself that ensures peace for the departed, comfort for the living, profits for partners, and swift venture growth!
Design a model that facilitates easy fundraising and rapid franchising.
Remember, all products are franchising props; all models must serve cash flow maximization and sustainable development.
Expand your vision, shift your mindset, and your Buddhist Columbarium enterprise will achieve boundless merits—with cash flow flowing endlessly like rivers to the sea!