Buddha Columbarium, an interment practice with a history spanning over 2,500 years, dates back to the burial rites performed upon the passing of the Buddha. It is not only a symbol of eternal rest but also an emblem of honor and dignity. In ancient times, such burial methods were reserved for esteemed monks and virtuous figures, representing the arrival of the five blessings: peace, health, prosperity, a peaceful end, and virtuous conduct. This ancient form of interment has, since the time of the Buddha, signified supreme nobility and the auspiciousness of the five blessings. Our mission is to transform this profound cultural heritage into a sales strategy tailored for the modern market.

The ingenuity of our sales strategy lies in the Buddha Columbarium priced at ¥6,000. Its true value is not in the direct profit it generates, but in its appeal—a strategically set price point used in advertising to capture the attention and interest of a broad base of potential clients. It breaks the initial barrier in the market, drawing focus to our products and services. However, this is merely the prelude to a carefully orchestrated experience. Once customers are attracted by this entry-level price, our sales team will guide them to explore further. As they gradually come to understand the cultural significance and deeper meaning of the Buddha Columbarium, the ¥20,000 unit naturally reveals its value. Not only is it advantageously positioned and modern in design, but more importantly, it offers a space for cultural and emotional storage—an upgraded experience that preserves family history and cherishes personal life stories.

Let’s discuss the ¥6,000 Buddha Columbarium. It is not merely a product; it is an important vehicle for communicating cultural value. As the vanguard of our market entry strategy, its worth far exceeds its material cost. The core of this approach is to use a relatively low entry price to attract potential customers who are new to Buddhist culture and the concept of Columbarium, opening their hearts and minds to the profound significance of this cultural product.

Next, our main offering—the ¥20,000 Buddha Columbarium—is the bestselling hero of our strategy. These units are located in more premium spots, featuring designs that are both contemporary and dignified, catering to clients seeking high quality and a deep cultural experience. They provide not only a resting place for ashes but, more importantly, a space for memory and legacy, where families can store heirlooms and mementos passed down through generations. This sales strategy effectively sells future glory and family narrative, making clients feel that they are not just purchasing a Columbarium, but a permanent repository for their or their loved ones’ life stories.

Why is this approach effective? Because it touches the deepest emotional needs of customers—longing for familial bonds and a desire for cultural continuity. When offering these Columbarium, we communicate not only the product’s value but also our brand philosophy: respecting life, honoring ancestors, and perpetuating culture. When introducing these units to clients, we should emphasize their cultural worth and emotional significance, rather than merely focusing on price or physical attributes. Through the ¥6,000 Buddha Columbarium, we build market trust and cultural understanding; with the ¥20,000 unit, we reinforce that trust and deepen emotional connections.

Our sales dialogue should be filled with respect for life and an understanding of the profound meaning behind the Columbarium. The sales process is not about simple promotion; it is an education in culture and a guidance of emotion. We are not merely selling Buddha Columbarium; we are offering a sacred space that transcends generations, bearing the glory and wisdom of a family. This is a solemn celebration of life, love, memory, and future—one that we partake in together with our customers.

Dear colleagues, when presenting the ¥6,000 Buddha Columbarium to clients, we are not just providing a physical space—we are inviting them into a world rich with cultural heritage, igniting their journey of exploration into Buddhist traditions and family legacy. And when we discuss the ¥20,000 unit, we are offering a place of honor, a treasure vault where family stories endure for eternity.

In promoting these Columbarium, our language should be permeated with reverence and sincerity, and our attitude should reflect professionalism and passion. This is not a mere transaction; it is an emotional exchange and a spiritual meeting. Every successful sale is a tribute to the client’s life story and a manifestation of our service philosophy.

Members of the sales team, let us move our clients with this life-respecting attitude and this commitment to cultural传承. Let everyone who steps into the world of Buddha Columbarium feel this solemnity and find a sense of peace and dignity for themselves and their families. We are not just selling Columbarium; we are selling eternity, a remembrance of the past, and a vision for the future. Let us shoulder this noble mission and use our wisdom and passion to write a new chapter in the sales of Buddha Columbarium, creating more beautiful stories of family heritage.

This strategy is brilliant because it fully leverages market psychology—using a low-price product to attract customers, then achieving value conversion and profit maximization through a high-price product. We are not just selling Columbarium; we are selling a concept, a cultural and emotional bond that families can pass down. Behind every sale is an opportunity to educate and guide. Our goal is to lead customers from initial price attraction to deep cultural experience and emotional resonance, ultimately guiding them toward a product of greater value and meaning. This is a process of turning initial attention into deep recognition, and finally, into a definitive decision.