Fellow peers in the Buddhist Columbarium business!

Do you still believe our industry is just about finding a location, building niches, and waiting for customers to come and choose a spot? If you're still at this level of thinking, you are in serious danger!

Today, I will spend just 3 minutes to thoroughly discuss the underlying "financial" logic and growth code behind the Buddhist Columbarium business. This will help you see it not just as a business, but as an accumulation of immeasurable merit, bringing blessings to future generations!

I often tell business owners that they must understand a bit of "finance." But the finance I'm referring to is not about maxing out credit cards to build a pitiful "credit score," nor is it about splitting grocery payments across multiple cards! That's nonsense!

The core of the financial thinking I'm talking about is one word: "Leverage"! How to understand this? Think about banks. How much money does a bank actually own? Not much! Most of its money belongs to depositors, right? Why are we willing to give our money to the bank? Because of "Trust"! The bank uses this trust, uses our money, to leverage and generate greater returns.

So, how can we apply "Leverage" in our Buddhist Columbarium industry? Our leverage point isn't simply capital; it's something more precious – "Trust" and "Entrustment"!

Core Concept 1: Liabilities & Cash Flow

For our industry, which provides long-term services, what is most important? Is it fixed assets, those magnificent Columbarium structures? They are important, but not the core!

The real capability that allows one to grow from small to large, from weak to strong, is the ability to manage "Beneficial Liabilities." What does this mean? It means that through pre-sales, value-added services, and building deep trust, you make customers willingly "invest" in this peace of mind upfront. You utilize these future "funds," turning them into tangible "Cash Flow" sitting in your accounts.

I find many peers can't sit still once they have some money in their accounts; they always think about immediately expanding further, renovating again, feeling uneasy until the money is spent. This is wrong! Think about it: you turn all your money into steel and concrete. It looks impressive, but that's fleeting happiness. What is true, lasting peace and happiness? It's having sufficient, continuous Cash Flow in your accounts!

Why? Because for a Columbarium, we promise long-term services Buddhist blessings, continuous offerings, and access to sutra chanting. What do all these require? They require money! They require ongoing investment! Having money in the account, not spending it recklessly, just seeing it there, ensures you can fulfill your promise to every soul entrusted to you. It ensures the continuous chanting of sutras and Buddha's name, guaranteeing that the prayers for eliminating karmic obstacles and achieving a favorable rebirth continue. This is true wisdom! This is what lets you sleep soundly!

Core Concept 2: Less Work, More Money - The Intelligent Model

Some might say they understand the theory, but how to achieve it? Remember this saying, echoed in the Jewish wisdom of the Talmud: To make money increase, you must let tasks decrease.

How does this apply to our industry? It doesn't mean being lazy. It means liberating yourself from tedious, inefficient, repetitive labor to build a more intelligent "Model."

Does your model make referrals and introductions easier? Can your services be standardized and systematized while still maintaining a human touch and customization? Can your management utilize technology to make information flow more efficiently and service responses more timely?

The core idea is: By designing a sophisticated model, make referrals flow naturally like living water, make services run precisely like a system, and make management optimize automatically like an intelligent brain. This way, you can focus your energy on the most core value creation – for instance, improving service quality, deepening cultural significance, strengthening cooperation with temples and monks, better praying for the deceased, and providing solace for the living. This is the true meaning of "tasks decrease, merit increases."

Core Concept 3: Investment Banking Mindset - Amplifying Value

Let's talk about the "Investment Banking" mindset. You might say our industry isn't like DiDi or Meituan, needing venture capital or aiming for an IPO. True, the forms are different, but the thinking can be borrowed.

What is the core capability of investment banking? "Amplification"! Taking a company with initially limited value and, through resource integration, model optimization, talent acquisition, and brand building, amplifying its value hundreds or thousands of times.

How do we "Amplify" value in our Columbarium industry?

• Amplify Trust Value: Through transparent operation, comprehensive service commitments, genuine customer testimonials, and deep cooperation with authoritative religious institutions, build a golden reputation. Let "Trust" become your strongest moat.

• Amplify Cultural Value: Deeply explore and inherit the Buddhist cultural significance related to the cycle of life, accumulating merit, doing good deeds, and rebirth in a Pure Land. Make the Buddhist Columbarium not just a resting place, but a spiritual home that carries faith,寄托哀思 (houses grief), and transmits blessings.

• Amplify Service Value: Extend from simple ash storage to cover end-of-life care consulting, personalized memorial ceremony planning, online memorial platforms, regular Buddhist services, family heritage services, etc., providing a full life-cycle care chain.

• Amplify Social Value: Actively participate in public welfare and charity, give back to the community, advocate for green, civilized, and land-saving interment concepts, undertake corporate social responsibility, and enhance the entire industry's social image and acceptance.

When you amplify these intangible values, your "Buddhist Columbarium" is no longer a simple product. It becomes a service platform worthy of lifelong entrustment, rich in cultural heritage and humanistic care. This is the path of "Value Amplification" in our industry!

Core Concept 4: Industrial Chain Integration Mindset

Finally, a brief mention of "Industrial Chain Integration." Like ZARA in the apparel industry, which can go from design to shelf in 7 days because it has streamlined the entire industrial chain.

How do we understand the industrial chain in our Columbarium industry?

• Serve the Downstream: Who is downstream? The families experiencing grief, needing comfort, and seeking peace of mind. Our task is to get infinitely close to them, understand their needs, and provide care and service beyond expectations. Whoever is closest to the customer holds the initiative.

• Integrate the Upstream: What is upstream? Possibly land suppliers, architectural design and construction firms, funeral supplies suppliers, temples or monk teams providing religious services, etc. When you have a large, trusting customer base (downstream), you gain the ability to integrate upstream resources, demanding they provide products and services according to your standards and philosophy, ensuring unified quality and cultural concept.

• Merge the Midstream: The midstream might be peers doing similar things. At the right moment, integrate with institutions in the region that share similar philosophies and offer complementary services, forming synergy to expand the service network and influence.

The key is that you must possess a sufficiently strong "terminal" – that is, the deep connection and trust established with customers. With this foundation, you can integrate resources upstream and expand influence outward.

Core Concept 5: Future Trends - The Composite Model

So, what will the future Columbarium industry look like? Definitely not a single, traditional model. It must be "Composite"!

• It is "Physical Columbarium + Internet Technology": e.g., online niche selection, VR tours, cloud memorial halls, live-streamed Buddhist services.

• It is "Basic Interment + Value-Added Services": providing personalized customization services, family heritage planning, psychological counseling, and grief support.

• It is "Commercial Operation + Cultural Faith": deeply integrating Buddhist culture, so that commercial activity itself carries the meritorious attribute of compassion and aiding the world.

• It is "Independent Development + Cross-Border Cooperation": Cooperating with elderly care institutions, medical institutions, cultural groups, the tourism industry, etc., to expand service boundaries.

In short, it's about organically "integrating" the various strategies we mentioned earlier – financial leverage thinking, cash flow management, value amplification, industrial chain integration – and combining them with the unique characteristics, cultural depth, and spiritual nature of our Columbarium industry. We must create our own, unique, sustainable "Very 6+1" model!

Friends, what we are engaged in is far more than just a business. What we are designing is more than just a business model. We are building a bridge connecting life and death, housing grief and hope. We are inheriting a culture, continuing filial piety and faith. We are providing peace of mind, for both the deceased and the living.

The future of the Buddhist Columbarium enterprise will belong to those who understand how to use intelligent models, continuously create value, and possess hearts full of compassion and reverence. Let's work together. Let's use more intelligent business models to create a new choice for the afterlife that offers greater peace of mind, more blessings, and better meets the needs of the times. Let's make this endeavor truly an act of merit that benefits ourselves, benefits others, and benefits society!

Alright, that's all for today's sharing. If you found this enlightening, please like and follow me. Let's explore the future of the Columbarium industry together!

Posted by: Sales Manager: Mr. Luo HuaHeng Columbarium Factory Jiangxi, China