Don't scroll away! You might think that planning for a Buddhist Columbarium is something only considered at life's end, but that's a huge misconception! Today, I'll share a mind-shifting secret—a business insight that lets you plan ahead for family legacy and filial devotion, even turning it into a "win-win" strategy! This is especially relevant for us Chinese, who place great importance on post-life arrangements like the Buddhist Columbarium. The depth of knowledge here goes far beyond what you might imagine!

In any endeavor, we first need to figure out "who our customers are," right? But in this unique industry of Buddhist Columbarium, I'll present a counterintuitive idea: "Those who aren't my customers are actually my customers!" Confused? Let me explain with an example.

Remember the slogan "Afraid of getting heaty? Drink Wang Lao Ji!" What was Wang Lao Ji originally? Herbal tea! Who drank it? People who were already heaty—these were its "potential customers." But the market was limited, and sales plateaued for years. Then, they had a breakthrough: they started targeting those who were "afraid of getting heaty" but hadn't actually become heaty yet—these were the "non-customers!" By placing their drinks in hot pot and barbecue restaurants, they exploded their market! Sales jumped from 100 million to billions! Later, by sponsoring "The Voice of China," they even attracted young people who wanted to sing well—another group of "non-customers!"

Now, back to our Buddhist Columbarium. Who do you think are the "potential customers" for it? Probably elderly individuals or families suddenly facing the need to arrange for a loved one's ashes, right? That's the traditional view of "potential customers." But think about it—isn't that market limited? The truly wise and forward-thinking approach is to develop those "non-customers!" So, who are the "non-customers" in the Buddhist Columbarium industry?

• Young people who think death is far off!

• Those only familiar with traditional burials and unaware of the unique advantages of a Buddhist Columbarium!

• Filial children who haven't realized they can plan ahead for their parents' post-life blessings!

• Families focused on legacy but don't know that a Buddhist Columbarium can embody those wishes!

• Even those with financial means seeking new, meaningful ways to pass on values!

Why would these "non-customers" eventually choose a Buddhist Columbarium? Because we tap into their deep, unacknowledged "hidden needs"!

First, we address the need for "filial piety." Many young and middle-aged people with living parents are "non-customers." But we can show them: Filial devotion isn't just about care during life; it's about ensuring a peaceful and dignified arrangement afterward. Selecting a serene, solemn Buddhist Columbarium where parents can be surrounded by sutras and blessings is a profound act of respect and love—it's "fulfilling filial duties in life and completing them in death!" Help them see that this isn't about "anticipating" the end, but about wisely accumulating merits for their parents, giving them peace of mind in their later years. Just like Brain Platinum, which is bought by children for their parents, a Buddhist Columbarium can be a gift of assurance and blessings from.

Second, we trigger the need for "peace of mind" and "planning." Today's youth face high stress and fast-paced lives—they're "non-customers." But we can make them see: Planning ahead brings future certainty. Instead of scrambling during a crisis and risking regrets, why not arrange things calmly now? A Buddhist Columbarium isn't just a place for ashes; it's like a "peace-of-mind insurance" for life, a way to handle the future with composure. By resolving this ultimate matter, you can live more freely, focused on career and enjoyment.

Third, we appeal to "faith" and "accumulating merits." Originating from Buddhism, the Buddhist Columbarium is more than burial—it's a unique form of practice and merit-building. Many unaware people are "non-customers." We should tell them: Placing ancestors here, as if enshrined in a temple allows them to continuously receive Dharma teachings. This not only helps the deceased overcome karmic obstacles and attain better rebirths but also accumulates blessings for the entire family, protecting future generations. This spiritual value is unmatched by other methods, hitting home for faith-oriented families.

Fourth, we highlight "legacy" and "value." Some might see a Buddhist Columbarium as a mere "consumable"—they're "non-customers." But we need to convey that a high-quality Buddhist Columbarium, especially in prime locations with strong management and cultural depth, isn't just about memory and emotion. Over time, its scarcity and cultural significance may appreciate, making it a special "asset" and a family heirloom of emotional and spiritual connection. From this angle, planning early is a smart value choice.

So, you see, the huge potential in the Buddhist Columbarium industry lies precisely in those overlooked "non-customers!" Our goal isn't to wait for demand to come but to actively "create" it, uncovering and fulfilling latent desires related to filial piety, peace of mind, faith, and legacy.

When you start thinking about how to serve "non-customers," transforming the Buddhist Columbarium from a mere "post-life arrangement" into a "lifetime filial planning," a "family assurance," a "spiritual refuge," and a "cultural legacy," your perspective expands! This is the real vast market—a direction that makes the industry warmer, more meaningful, and vibrant!

What about you or people you know? Have you been a "non-customer" for a Buddhist Columbarium? After reading this, do you have new thoughts? Share your ideas in the comments—let's discuss how to plan life more completely together.

— Sales Manager: Mr. Luo HuaHeng Columbarium Factory Jiangxi, China