By Mr. Luo, Sales Manager HuaHeng Columbarium Factory Jiangxi, China

Friends!
When choosing a final resting place for your departed loved ones, are you still only considering traditional columbariums on mountains? You might be overlooking a more meaningful and ancient approach—the Buddhist Columbarium! Today, let's explore the profound wisdom behind this that could reshape your perceptions.

What is a Buddhist Columbarium?
In simple terms, it differs from conventional columbariums by providing a permanent, clean, and blessed environment for ashes in a solemn underground setting. This method is deeply rooted in Buddhist culture, believing that through family offerings and an atmosphere enriched with scriptures, it can accumulate merits for the deceased, eliminate karmic obstacles, and aid their journey to a better rebirth. It is not merely a placement but a continuous act of care and blessing.

You might think, "Isn't this just selling a niche?" Not at all! In today's business landscape, the product itself is increasingly akin to raw material. Consider the apps on your phone—ride-hailing or food delivery services. Their strength lies not in the cars or meals but in their "business models!" Notice how platforms like WeChat attract massive users, and successful models integrate into them because "those who win users win the world!"

So, what is the true "product" in the Buddhist Columbarium industry?
Is it the niche itself? Yes, but more crucially, it's the entire service and value system it embodies—its "business model!" This model sells not just physical space but peace of mind, filial devotion, cultural identity, and the deepest blessings and practical support for the departed (such as eliminating karmic hindrances and promoting a favorable rebirth).

A robust business model serves two core functions. You might assume that once the model is designed, the next step is to hastily construct the underground palace and execute. Wrong! The first and most vital function of a well-crafted business model is to "sell" it!
Reflect on Jack Ma's approach with Alibaba: after designing the model, did he rush to build the website or find factories? No! He first "sold" it to his initial 17 partners, then to talents like Joe Tsai, and later to investors such as Goldman Sachs and SoftBank's Masayoshi Son. Alibaba's success was largely fueled by selling the model!

Now, back to the Buddhist Columbarium sector. How do we "sell" this model?
First, target families in need. Clearly communicate that choosing a Buddhist Columbarium is not just about ash storage but selecting an environment where loved ones can continually receive Buddhist teachings and accumulate merits. This represents respect for life's completeness, a deep practice of filial culture, offering comfort to the living and blessings to the deceased. Articulate this unique value proposition thoroughly to gain their acceptance.

Second, engage partners. Collaborate with influential temples to leverage their cultural depth and follower base, or partner with funeral service providers to introduce the Buddhist Columbarium as a modern-yet-traditional, compassionate option. Through such alliances, integrate resources to expand this "merit-based" endeavor.

Third, for large-scale projects, appeal to investors or supporters. Showcase the broad market potential, rich cultural significance, and the role of Buddhist Columbarium in addressing modern spiritual needs. Attract their investment to develop higher-quality, impactful projects.

In today's world, companies are "sold" into success. Many thriving businesses, especially in emerging fields, rely on leaders who constantly "sell" the model—promoting the company's value and future. They must speak, connect, and network to find believers in the model, be they customers, talents, partners, or investors.

The division between founders and executors is akin to a nation's leadership: some focus on top-level design, external relations, and resource integration (e.g., a president), while others handle execution and internal management (e.g., a premier). Both roles are essential.
In the Buddhist Columbarium industry, founders or chairmen emphasize "theoretical" aspects—crafting vision, designing models, disseminating ideas, integrating external resources, and building cultural influence. They are the navigators and preachers.
Meanwhile, practical tasks like project construction, niche sales, daily operations, ceremony arrangements, and customer service require a capable CEO and a professional team to implement. They ensure the model is delivered flawlessly and promises are kept.

So, friends, by grasping the logic of business models, you'll see that a Buddhist Columbarium is far more than a simple ash storage site. It is a holistic solution infused with culture, faith, emotion, and blessings. Opting for it means choosing a deeper, warmer, and potentially more meritorious way to honor and console our departed loved ones.

This discussion aims to provide a fresh perspective on Buddhist Columbarium and its underlying business logic. Remember, a strong model is the most valuable product—it attracts users, unites partners, and drives progress. In this field, brimming with humanity and potential, mastering the power of the "model" is key!