Still competing on price?
Still comparing locations?
Wake up, friends in the Buddhist Columbarium industry!

If your focus is solely on those individual "niches" and just thinking about how to sell your "product," you might be on a path that gets narrower and narrower!

Why do some memorial halls and Columbarium companies grow larger and their brands become more renowned, while others struggle endlessly in price wars?

Today, we reveal the core profit logics that transcend the product itself, enabling exponential growth for your Buddhist Columbarium enterprise!

Do you want to make your Buddhist Columbarium more valuable, making customers willingly choose it, even at a higher price?

Many people's first thought is: my location is better, my materials are more refined, my design is more unique. This is certainly important; it's the basic functional value. But stopping at this stage easily leads to cut-throat price competition with peers.

So, what can be done?

1. The First Upgrade: Infuse Emotional and Spiritual Value, Build a "Brand Columbarium"!

Remember the "If you love her, take her to Häagen-Dazs" ad? Was it just selling tasty ice cream? No! It was selling an emotional connection of "love." In that moment, the ice cream was like 99 roses, conveying affection.

Returning to our Buddhist Columbarium industry. Do customers choose a place just to store the ashes of a loved one? Far from it! They seek peace of mind, a place to entrust their deep filial piety and remembrance for the deceased. Furthermore, they hope that through the unique Buddhist culture of the Buddhist Columbarium, through proper offerings and continuous listening to sutras, the consciousness residing there can eliminate negative karma, accumulate merit, and be assisted in achieving a favorable rebirth!

You see, this is the core value where a Buddhist Columbarium surpasses an ordinary ash storage facility! It's emotional solace, spiritual support, and cultural heritage!

Therefore, we cannot only promote how good our hardware facilities are; we must also communicate this intangible value. We are not selling cold "niches," but a compassionate and wise energy field, a spiritual home that brings peace to the living and rest to the departed. When you treat the niche itself as a "vehicle" for transmitting this emotional, spiritual, and cultural value, rather than the end point, your "brand" is established.

It's like someone spending tens of thousands on a luxury bag. The cost might be a few hundred; what are the tens of thousands for? It's for the status, taste, and culture that the brand represents! You are buying the brand, and incidentally getting a bag. Similarly, when a customer chooses our branded Buddhist Columbarium, they are buying the value of peace of mind, filial piety, and prayerful blessings. We provide the specific niche and services that carry this value. This is the power of brand!

Remember, building a brand means daring to reflect its value, and the price must naturally match this unique value. This isn't a simple price hike; it's the return of value! Your brand must have a "soul," which is that unique emotional connection and spiritual sustenance.

2. The Second Upgrade: Build "Model Profitability," Transition from One-Time Transaction to Ongoing Service!

Have you ever bought a very cheap smart TV? Like a Xiaomi TV, where the hardware price might be much lower than comparable products. Think you got a bargain? When you turn it on to watch the latest blockbuster: "Watch 5 minutes free, subscription only $15/month." A week later, family wants to watch something else: "Watch 5 minutes free, another $15." The kid wants cartoons, maybe another $15. Unknowingly, you're paying dozens per month. This TV is more like a "continuous charging" terminal! It doesn't make much profit selling the TV; it relies on subsequent content, ads, even enticing you to buy other products in its ecosystem!

Can we use this logic in our Columbarium industry? Absolutely!

In the traditional model, once the niche is sold, the transaction seems over. But the real value service has just begun! The customer places their loved one's remains here. Subsequent management, maintenance, cleaning, ritual reminder services, proxy祭祀 – aren't these needs? Further, our Buddhist Columbarium's unique regular chanting for the deceased, blessing ceremonies, memorial tablet供奉, holiday group memorials, even online memorial spaces combining modern technology – can't these be structured into ongoing service packages?

We can design different tiers of annual service packages to meet varying customer needs. The customer purchasing the niche is just the first step, granting access to our "service system." Through these continuous, humanistic, and culturally specific services, we build a long-term, warm connection with the client.

This is called "Model Profitability." We can even appropriately reduce the profit margin on the visible niche sales to earn the continuous, long-term service value behind it. We are selling not just a "right of use," but a lasting commitment and care. Turning one-time customers into lifelong family.

3. The Third Upgrade: Create "System Profitability," Integrate Resources, Travel Light!

Heard the story of Hanting Hotels? Its founder, Ji Qi, first created Ctrip (integrating flight and hotel resources), then Home Inns (budget hotels), and finally Hanting. When creating Hanting, he didn't need to invest millions himself to build each one. He approached struggling independent hotels or those wanting an upgrade, saying: "Join Hanting! I'll bring you our millions of members, and I'll provide our mature hotel management system to help improve your service. You just be the hands-off manager and wait for the share of profits!"

Result: Many hotels put up the Hanting sign. The interior decor might vary, but the service流程, hygiene standards, bedding were all Hanting's. Ji Qi used this "system" to integrate others' hotel assets, rapidly expanded, and eventually took Hanting (later upgraded to Huazhu Group) public.

What inspiration does this approach hold for our Columbarium industry?

Do you need to spend huge sums yourself to acquire land and build every Columbarium? Not necessarily! What you truly need is to refine a standardized operational management system imbued with the unique culture of the Buddhist Columbarium (like Buddhist rituals, end-of-life care concepts), and an effective customer acquisition and service system.

With this "system," you can partner with existing temples, revitalizing their space resources; you can provide management output to other small or medium-sized ash halls or niche projects; you can integrate related funeral services, legal, psychological counseling resources, forming a complete "life care" ecosystem.

The core of "System Profitability" is: Let those with the resources handle the capital-intensive, heavy-asset tasks. We focus on building core competencies (brand, management, service system), using this system to empower and integrate, ultimately achieving "light-asset" operation and earning from the entire value chain.

Therefore, colleagues in the Buddhist Columbarium industry, stop positioning yourselves merely as "niche sellers"!

You need to think:
What emotional and spiritual value does your "brand" to customers?
How does your "model" transition from one-time sales to ongoing service and connection?
Can your "system" integrate more resources for more efficient expansion?

Step beyond the product itself. Plan with the mindset of brand, model, and system. Only then can you truly build your enterprise's moat, achieve lasting success, and better serve your clients, transmitting the unique compassion and wisdom inherent in the Buddhist Columbarium!