Friends! Still struggling with how to choose a <strong>Buddhist Columbarium</strong> niche? Prices range from thousands to hundreds of thousands – a huge difference. Where does that difference really lie? Do you think it's just about location, orientation, or size? That's completely wrong! Choosing the wrong niche might affect not just your wallet, but also the sentiment towards your ancestors and your family's well-being!

Today, Researcher Mr. Luo will take just 3 minutes to reveal the two most fundamental and core "money-making codes" behind the <strong>Columbarium</strong> industry! Choose the right model, and you'll get twice the result with half the effort; choose the wrong one, and you might find every step difficult! Whether you are an industry professional or a family member who will need to make a choice in the future, this video is worth your time!

We often say, "Men fear entering the wrong profession, women fear marrying the wrong man." In our special industry of <strong>Buddhist Columbarium</strong>, after entering the right profession, what you should fear even more is choosing the wrong "profit model"!

It's like driving onto a road, only to find it completely congested. Then, you turn the steering wheel hard, switch to an elevated expressway nearby, and boom – smooth sailing all the way!
Choosing different profit models is like switching to a different "wealth track." Today, let's first dig deep into the two most basic and crucial tracks!

The first track we call "Product Profit." Simply put, it means making money by selling the "<strong>Columbarium</strong> niche" itself. The core secret of this model boils down to one word: "Save"! It's about using every possible means to continuously reduce costs!

Think of well-known brands like Galanz in home appliances. By minimizing the cost of microwave ovens to the extreme, they became the "price butcher" and captured a huge market share. Or the supermarket giant Walmart, whose slogan is "Everyday Low Prices," making it hard for small shops around to survive. Why? Because they perfected being "cheap"!

Applied to our <strong>Columbarium</strong> industry, companies on the "Product Profit" track have "price" as their core competitiveness. The boss is constantly thinking about how to minimize the construction cost of the <strong>Columbarium</strong>, the manufacturing cost of the niches, and management/operational costs. They might use standardized <strong>Columbarium design</strong>, centralized management, and even streamline non-core service aspects. What's the goal? To provide the most price-competitive <strong>Columbarium</strong> product on the market while maintaining basic quality.

You might ask, isn't cost reduction meant to increase profit? Yes, but for the ultimate "Product Profit" model, the primary goal of cutting costs is often to "reduce prices," using this price advantage to attract price-sensitive customers, quickly capture market share, and even "squeeze out" competitors. Like Japan's Uniqlo, clothes are so cheap they're jokingly called "free clothes," yet the founder became the richest man in Japan. Or Taiwan's former richest man, Wang Yung-ching, who was so frugal he would add water to his coffee cup, swirl it, and drink it after finishing the coffee. Why? Because his Formosa Plastics Group built its competitive moat through extreme cost control. This isn't stinginess; it's dictated by his chosen profit model!

Therefore, if you see some <strong>Buddhist Columbarium</strong> niches with very affordable prices, they are likely on this "Product Profit" path. Its advantage lies in a relatively low barrier to entry and the ability to gain customers quickly. But the challenge is significant, because you must achieve extreme cost control; otherwise, you can easily get stuck in the quagmire of "price wars," with profits getting thinner and everyone engaging in cutthroat competition, making life hard for all. In this model, the company might not invest heavily in brand stories or cultural development; the core is making a good product, managing costs, and improving efficiency.

Okay, if you think the "Product Profit" path is too competitive, or it doesn't align with your philosophy, don't worry. There is a second track, a very promising one in our <strong>Columbarium</strong> industry, called "Brand Profit."

This path is the complete opposite of "Product Profit." It doesn't pursue the lowest price, but rather "High Added Value." The core secret is to continuously increase your "brand value," making customers willing to pay a premium price for you.

How do you increase added value? The key is to give customers a "reason to pay more"!

Think about it: Why does a can of Wanglaoji cost more than a similar-sized ordinary drink? Because it tells you, "Afraid of internal heat? Drink Wanglaoji." Why does a small bottle of "Six Walnuts" also sell for a few dollars? Because it says, "Often using your brain? Drink more Six Walnuts." What is this? This is called endowing the product with a "function" or "unique value." Consumers aren't just buying the beverage itself; they are buying recognition and expectation of this "function" or "value."

So, in our <strong>Buddhist Columbarium</strong> industry, what is this "added value" and "reason to pay more"?

It's not just the physical space of the niche itself, but more importantly, the "cultural value," "spiritual value," and "emotional value" it carries. The <strong>Buddhist Columbarium</strong> originates from Buddhist burial traditions and inherently contains profound cultural heritage and spiritual solace. Companies on the "Brand Profit" track need to deeply excavate and communicate these values.

For example, you can:

• Emphasize Cultural Origins and Spiritual Solace: Highlight the connection between the <strong>Buddhist Columbarium</strong> and Buddhist culture. Stress that this is not just a place to house ashes, but a pure, solemn, and blessed sanctuary. Make clients believe that placing their loved ones here brings the blessings of the Dharma and nourishment from the environment.

• Create Unique Rituals and Services: Offer services that go beyond basic placement, such as regular sutra chanting for salvation, blessing ceremonies, professional guidance for rituals, and offering services that comply with Buddhist rites. These services themselves constitute "added value," making clients feel more thorough and complete care for their ancestors.

• Cultivate a Peaceful and Serene Atmosphere: Invest more in garden design, landscaping, decorations, and management to create a tranquil, peaceful, and dignified atmosphere. Let families feel a sense of peace and solace when they come here, making them feel the "energy" here is simply different.

• Convey the Auspicious Implication of "Blessing Descendants": Combine traditional culture and psychological needs to convey the beautiful vision that placement here can bless future generations and bring family prosperity. What people are buying is not just a placement service, but also an "expectation" and "peace of mind" for the future.

Through these methods, you are no longer just selling a "niche," but a complete "solution" encompassing culture, spirit, service, and emotion. Customers are willing to pay a higher price because they identify with the "value" you convey – they believe that choosing your <strong>Columbarium</strong> allows the deceased to better "listen to scriptures, eliminate karma, and be reborn in a good path," while also bringing spiritual comfort and positive future expectations to the living.

Just like Red Bull, many people might not feel significantly more energized after drinking it, but there's a general "perception" that it boosts energy. That's enough – that's the power of brand. Doing "Brand Profit" in the <strong>Columbarium</strong> business is about making customers "believe" that choosing you is a better, more meaningful, and more reassuring choice.

Of course, taking the "Brand Profit" path requires greater upfront investment, a longer development cycle, and continuous effort in brand building, cultural dissemination, and service improvement to maintain customer trust. But once successful, you gain higher profit margins, stronger pricing power, and a more loyal customer base. The extra profit, in turn, supports providing a better environment, services, and cultural experiences, forming a virtuous cycle.

Alright, friends, today we've broken down the two most fundamental profit models in the <strong>Buddhist Columbarium</strong> industry: "Product Profit" and "Brand Profit."

• Product Profit: Core is "Save"; competes on cost and price; aims for high cost-performance and small profits but quick turnover.

• Brand Profit: Core is "Value"; competes on culture and value; aims for high added value and service premium.

These two paths aren't absolutely good or bad. The key lies in your company's positioning, resource endowment, and what kind of service you want to provide for society, the deceased, and their families.

Understanding these two models will help you, whether you are striving in this industry and contemplating future direction, or are a family member choosing a final resting place for a loved one, to see more clearly, think more明白, and make a choice that better suits your needs.

Of course, the profit models in the <strong>Columbarium</strong> industry go far beyond these two. There are more complex model combinations and innovative approaches later on. Want to learn more?

Don't forget to like, follow, and we'll continue the discussion next time!