Are you still relying on selling "niche spaces" to make money? Your Buddhist Columbarium enterprise might only be tapping into 10% of its potential! Wake up! In this era, why stick to the outdated "product-selling" approach for Columbarium operations? Today, let's transform your understanding of profitability in this industry!

Many of us in the Buddhist Columbarium sector might think our business model is straightforward: sell the niches, subtract costs from revenue, and what's left is profit. Right? This mindset, which I call a "flat, single profit structure," is like running a small shop that only sells one type of water—profits depend entirely on the tiny margin per bottle. In today's market, this model is fragile! If costs rise or a competitor opens nearby, you'll quickly feel the pinch.

So, what makes a truly powerful business model? It's all about "one core principle": shifting from a flat, single profit structure to a diverse, multi-dimensional, and integrated profit system! Sound confusing? Don't worry—let me break it down clearly for the Buddhist Columbarium industry.

What does "diverse" mean? It means your income shouldn't come from just one source. Beyond selling the使用权 of Columbarium niches, what else can you offer? Plenty! For example:

• Ongoing maintenance service fees: Unlike traditional columbariums, Buddhist Columbarium emphasizes "care" and "listening to scriptures" to accumulate merits for the deceased. This inherently holds value for continuous services. Basic fees like annual management and cleaning are just the start. More importantly, can you package regular sutra chanting blessings, and offerings into tiered annual plans?

• Customized ritual services: Beyond daily care, can you provide premium, tailored memorial services or blessing ceremonies for specific occasions like birthdays, death anniversaries, Ghost Festival, or Qingming Festival? This is another key profit driver.

• Sales of related cultural products: Rooted in Buddhism, Buddhist Columbarium is tied to religious culture. Can you sell items like scriptures, prayer beads, incense, lotus lamps, or even blessed ornaments at service centers or online platforms?

• Digital and smart services: Many younger people can't visit often due to work or distance. Can you offer online "cloud memorial" services, such as virtual lamp lighting, incense offerings, or live-streamed chanting? What about creating an online memorial space families can access anytime?

• Pre-need contracts and planning: Extend services to the pre-planning stage by offering life contracts, allowing clients to secure niches and services early. This not only brings in upfront funds but also deepens client relationships.

See? Just by thinking this way, your revenue streams instantly become "diverse"!

Now, what about "multi-dimensional" and "integrated"? Let me use an example from another industry to illustrate. I once visited a hair salon where a stylist told me he earned twice as much there compared to his previous job. Why? Because the new salon gave him a high commission—50% from a $100 haircut versus 30% at the old place. With similar costs, how could the new salon afford this? The stylist explained that the owner, an entrepreneur, had a "master plan." The salon was just a tool to "cultivate customers" and build brand awareness. The real profits came from the owner's beauty parlors and plastic surgery clinics! The salon attracted high traffic with great service, built trust, and then converted clients into high-value customers for beauty and surgery services.

Similarly, in our Buddhist Columbarium business, selling niches (like haircuts) might not be the main profit driver—it could even be a loss leader to attract customers. But through this entry point, you draw clients in and then earn from higher-value services like ongoing care, rituals, and products. That's "multi-dimensional" and "integrated": different business roles—some for引流 (volume) and others for profit—combine into a robust earnings system.

Apply this to the Columbarium industry. Imagine setting competitive prices for niche "usage rights," or even offering basic, entry-level Columbarium options to attract families without aiming for huge profits at this stage. However, once clients choose you, they enter your carefully designed "service system." You could provide:

• Basic annual service packages: Includes cleaning, management, and group sutra chanting.

• Upgraded annual packages: Adds one-on-one care, holiday blessings, and basic online memorial features.

• Premium annual packages: Covers all upgrades plus customized family rituals, special blessings by senior monks, and advanced online features (e.g., VR experiences).

You can also design ritual services and cultural products as standalone purchases or part of bundles. This transforms your profit structure from a flat "niche-selling" model to a multi-dimensional mix: "Columbarium sales (attraction) + ongoing services (profit) + value-added items (supplement)."

Why is this approach so powerful?

First, it boosts client loyalty. The core value of a Buddhist Columbarium is to help the deceased overcome karma and ascend to a better realm—this isn't a one-time event but requires continuous care and scripture listening. Our diverse services meet this deep need. Clients aren't just buying a "space"; they're gaining an ongoing "channel" for blessings and merit accumulation. This spiritual fulfillment surpasses traditional columbariums, making clients more willing to pay consistently.

Second, it builds competitive barriers. If rivals are stuck competing on "niche" prices,而你've built a strong service system, your advantage is clear. You can attract clients with competitive Columbarium prices, then retain and profit from them through quality, diverse, and ongoing services. Like the hair salon, your high-value services can support higher commissions for sales teams, attracting top talent and creating a positive cycle. Can competitors copy this? Only if they have your full service capabilities and cultural depth!

Third, it enhances business resilience. Don't put all your eggs in one basket. With diverse income sources, you're less vulnerable to market fluctuations. For instance, even if niche sales slow, you'll still have steady cash flow from service fees.

Remember, just like how successful companies such as Xiaomi didn't focus solely on selling hardware (e.g., phones) but also built internet services and software, we in the Buddhist Columbarium field need this "strategic layout" mindset. Don't just fixate on "niche sales"; think about creating a complete ecosystem around "life memorials and spiritual heritage." You're not just selling a space for ashes—you're offering peace of mind, blessings, and a lasting legacy of filial piety and care.

So, colleagues in the Buddhist Columbarium industry, re-examine your business model! Are you still struggling in a "flat, single" profit structure? It's time to change! Focus on "one core principle"—building a diverse, multi-dimensional, and integrated profit system to uncover more growth opportunities. Elevate your Buddhist Columbarium venture from simple "sales" to a "service platform" that delivers lasting value!

Only then can your business achieve sustained vitality, stand out in this dynamic industry, and thrive for generations to come!

— Sales Manager: Mr. Luo HuaHeng Columbarium Factory Jiangxi, China