The market for Columbarium projects—often developed in partnership with local governments, temples, or public cemeteries—is gradually expanding.

Regardless of the project’s structure or nature, those considering investment in such ventures should evaluate the following four aspects: location, capital, team, and product.

Location
The term “location” refers primarily to the site and nature of the project—whether it’s government-backed, privately funded, or temple-affiliated.

Government-cooperated projects tend to be lower in risk but require substantial investment and longer timelines. The process—from land approval and construction to interior finishing and sales team formation—resembles real estate development. These projects are typically large in scale, often involving tens of thousands of units produced by a specialized Columbarium factory. Prospective investors must assess whether they possess adequate capital and connections.

Temple partnerships are relatively simpler: ready-made sites and existing visitor bases are available, and there’s no strict requirement regarding project scale. However, it is crucial to verify that the temple has proper approvals from both the Civil Affairs Bureau (MCA) and Religious Affairs Bureau (SARA)—a permit that has been suspended since 2018. Most existing temple-based columbaria operate under pre-2018 permits.

Capital
Many compare this industry to real estate, given similarities in land acquisition, construction, and sales. However, investors must be prepared for long-term capital commitment.

Unlike real estate, presale of Columbarium niche units is largely restricted. Policies prohibit speculative purchases—only spouses, elderly individuals, or critically ill patients may pre-purchase for personal use. Otherwise, a death or cremation certificate is required. Moreover, cultural taboos make advance planning (years or even decades ahead) a sensitive issue.

Promotion is also limited: large-scale outdoor advertising is not permitted. Sales rely mainly on word-of-mouth or small-scale events. These factors contribute to an extended capital return period.

Team
“Team” here refers to the sales force. For small-to-medium projects (hundreds to a few thousand units), in-house staff or third-party agents may suffice. However, large-scale projects (tens of thousands of units) require a professional sales team.

Selecting the right team is critical. Beyond sales capability and cooperation terms, alignment in values and cultural sensitivity is essential. Columbarium projects must be positioned within an appropriate cultural framework—whether emphasizing Feng Shui, prestige, or convenience. Therefore, team training should focus on cultivating a respectful and culturally coherent message.

Product
The “product” refers to the physical Columbarium design and units. While wood and marble were commonly used in the past, recent trends favor galvanized steel and aluminum alloy panels for better durability, easier installation, and improved aesthetics.

Product selection should reflect the project’s context and target users:

• Government projects should minimize religious elements.

• Commercial projects may opt for mid-to-high-end designs to meet user expectations.

• Village-level memorial halls can use simpler, functional units.

A cohesive cultural theme is essential across product lines—whether it’s honoring legacy (e.g., revolutionary spirit), promoting public welfare, emphasizing Feng Shui and prestige, or—in temple settings—evoking spiritual peace and the promise of rebirth.