By Mr. Luo, Sales Manager at HuaHeng Columbarium Factory Jiangxi, China

Dear owners in the Buddhist Columbarium industry! Are you still spending your days calculating costs, managing employees, and obsessing over how to sell more niches? Let me tell you, if you only focus on these aspects, you might be starting off on the wrong foot! Your business isn't just "getting off the ground"—it could be heading for an early "burial"!

Many of our peers think that running a Buddhist Columbarium is simply about finding a geomantically auspicious site, building a solemn underground palace, designing beautiful niches, and then pushing sales teams to sell aggressively. They call this the "business model," right? ? But today, I want to speak from the heart: focusing solely on the "business model" traps you in a huge pitfall, especially in our unique industry that carries family emotions, filial piety traditions, and the final resting place of lives.

Have you ever considered what is a hundred times more important than how you sell niches, raise funds to build columbariums, or manage your team? It's your "business philosophy"—the "initial intention" and "soul" behind your work!

What is the "business philosophy" for a Buddhist Columbarium? It's not about cold reports and metrics, but your vision, mission, positioning, and values! Ask yourself:

• What is my vision? Is it just about making money, or is it about creating a "pure land on earth" where the deceased rest in peace, the living find comfort, and compassion and respect abound? The uniqueness of our Buddhist Columbarium lies in its roots in Buddhist faith, offering practices like offerings and scripture listening to help ancestors eliminate karmic obstacles and wish them a better rebirth. Shouldn't this be our nobler vision?

• What is my mission? Is it merely about selling a "compartment," or is it committed to providing families with a sacred place where ancestors can truly rest and spirits find solace? Is it about helping living relatives place their grief, pass on filial piety, and attain inner peace?

• What is my positioning? Am I just a "niche seller," or am I a "service provider" and "guardian of faith" who delivers life care, offers spiritual comfort, and promotes filial culture?

• What are my values? This is especially critical! In our industry, values can't just be basic labels like "integrity" or "hard work." They should be:

• Wisdom over tangible assets! ? Don't always think about how big or luxurious your columbarium is, or how much concrete you pour. What matters more is the cultural depth, spiritual value, and the "wisdom" that soothes hearts. An environment that makes families feel serene, dignified, caring, and spiritual—this intangible "wisdom asset" is far more valuable than physical space!

• Integration over self-creation! ? Don't try to do everything yourself! This era requires connection and collaboration. Can you partner with temples to introduce monastic resources? Can you work with community groups to promote life education? Can you join hands with excellent funeral service teams to offer one-stop care? Proactively "integrating" resources to grow this cause that benefits all beings is much stronger than struggling alone!

• Faith federation over absolute ownership! ? Don't always aim for 100% control and hoard all profits. Can you collaborate with like-minded partners, influential families, or institutions to achieve this mission? Form a "faith community" or "service federation" where everyone shares resources, responsibilities, and benefits. Broaden your perspective, and your business will go further. The share percentage isn't key—what matters is maximizing the value of this endeavor!

• Compassionate innovation over internal improvements! ❤️ As an owner, your energy shouldn't be trapped in daily management琐碎! Improving internal efficiency? That's for managers! What should you do? Innovate! Think about how to make our services warmer, how to better integrate Buddhist compassion into service details, how to use technology to make family worship and remembrance more convenient and meaningful, and how to reach more people in need of care. These are the big issues owners should focus on!

So, owners! Stop seeing yourselves as the top "salesperson" or "administrator"! Your role is the "chief designer" and "spiritual leader" of this cause! Imagine picking up the "hammer of thought" ? to shatter those old notions that only value short-term gains and selling "boxes"! Then, take the "knife of determination" ? and decisively cut through the inertia that keeps you stuck in the office, afraid to connect externally or empower your team!

Your office should be in temples, learning from esteemed monks; in communities, interacting with families; at industry summits, studying with excellent peers; in places that elevate your awareness and broaden your horizons! Step out! Learn, connect, and spread your business philosophy! Tell the world that you're not just running a business, but a meritorious cause that transmits love, hope, faith, and compassion!

Remember this "heart method" of business wisdom:

• In your heart (心): We naturally want the business to succeed and endure (this is self-benefit, a common desire).

• With your words (口): Clearly and sincerely explain how our Buddhist Columbarium benefits ancestors, comforts the living, and conveys that unique spiritual value (this is benefiting others).

• In your mind (脑): Think and design how to build a sustainable model that truly realizes this "benefiting others" value while supporting our "self-benefit" goals, ultimately achieving a state of "helping others to help ourselves."

With compassion in your heart, care in your words, and a mind focused on rooting and expanding this compassion and care while ensuring healthy business growth—this is the truly advanced "play" in the Buddhist Columbarium industry and the foundation for enduring success!

Break free from transactional thinking and return to the初心 of your cause! Use your business philosophy to light the lamp of compassion in the Columbarium world! ? Let this endeavor not only have "profit" but also "prospects" and immeasurable merit!

From HuaHeng Columbarium Factory Jiangxi, China – Specializing in Columbarium design and production, dedicated to quality and compassion in every Columbarium niche.