Fellow practitioners in the Buddhist Columbarium and memorial hall industry, are you still conducting business with a "predatory mindset"?

Are you only thinking about how to sell Columbarium niches to make money, without considering the genuine needs and feelings of your clients?

This video today might completely your perception of this industry! In just three minutes, we will unlock the core philosophy of "Empowering Others to Succeed" for operating in the Buddhist Columbarium sector!

In business, our mindset should continuously evolve. The lowest level is "self-interest," which can even be described as "predatory." Does a wolf consider the sheep's feelings when hunting? No. When you sell a Columbarium niche, if you only think about your commission and the company's profits, are you truly putting yourself in the clients' shoes, understanding their grief from losing a loved one, and considering what real value you can provide? Have you contemplated how your service can let the deceased rest in peace and bring comfort to the living? If you only focus on making money for yourself, you are being driven by that "predatory instinct."

But we are human, we must embody "humanity." What exemplifies "humanity"? It is the principle of "Empowering Others to Succeed" (Cheng Ren Da Ji). In the unique industry of Buddhist Columbarium, this philosophy is especially crucial! How can you, through your service, help clients pay their final respects to their loved ones, help them find a sliver of solace in their sorrow, and even, utilizing the Buddhist Columbarium form – which originates from Buddhism and can, through offerings, sutra chanting, and listening to Dharma, help the deceased eliminate karmic obstacles and attain a favorable rebirth – accumulate merits for the departed? When you first help your clients achieve their wishes ("Empowering Others"), your enterprise can truly achieve longevity, and you yourself will attain the due rewards ("Succeeding Yourself").

Going further up, there is "altruism" or "divine nature," like Mr. Kazuo Inamori, or even the lofty ideal of "utter selflessness, exclusively serving others" like some great figures. That level is very high; achieving "Empowering Others to Succeed" is already remarkable. When everyone in your team contemplates how to better serve clients, comfort the bereaved, and bring blessings to the deceased, your enterprise will naturally ascend to new heights.

So, how do we integrate "Empowering Others to Succeed" into our business model? Don't be intimidated by complex business plans! The core consists of three points: the Capital Model, the Operational Model, and the Business Model.

If you want to attract investment, or have more people choose your Buddhist Columbarium, you must first figure out:

• Where will your money come from? (Capital Model) Is it from personal funds, or do you need financing? How will presales work?

• How will you manage this place effectively? (Operational Model) What is your service流程? How do you ensure the environment is solemn and clean? How do you provide ongoing care services, such as sutra chanting or memorial ceremonies? Does your team possess sufficient empathy and professionalism?

• What is your story? (Business Model) This is the key! Your business model is essentially your "narrative." Are you selling a cold storage compartment, or are you providing a compassionate solution that allows the deceased to rest in peace, brings comfort to the living, and can even accumulate merits for the departed?

Once you have figured out the first two points, crafting your "Business Model" story becomes easier. Your business plan is essentially about articulating this story clearly:

• Market Opportunity: Explain why Buddhist Columbarium facilities are a future trend and how the spiritual needs surrounding end-of-life matters are growing.

• Your Solution: Describe how you meet these needs through unique Columbarium design, the integration of Buddhist culture, and thoughtful services.

• Profit Planning:

• Phase 1.0: Revenue from selling the Columbarium niches themselves.

• Phase 2.0: Income from subsequent maintenance fees, management fees, and value-added services (e.g., proxy cleaning services, regular Dharma ceremonies).

• Phase 3.0: Potential for cross-industry collaborations? For instance, with temples, funeral service providers, or life planning agencies.

• Phase 4.0: Can your future brand become a trusted platform for life care? What is its potential value?

• Company Intro & Strategy: The strength of your team. Your core motivation (Vision, Mission, Values). Your plans for standardization, chain expansion, and scaling.

• Financial Projections: Clear figures on required investment and expected returns.

You see, the business plan is actually the outcome; the core lies in your "Empowering Others to Succeed" philosophy and the models you build around it.

Now, let's discuss the sensitive topic of "Free." Many use "free" as a promotional tactic, but what's the result? It's like the internet cafe owner who offered "free internet with drink purchase" – ultimately getting stuck in price wars with little effect.

In the Buddhist Columbarium industry, using low-price "free" offers is even more inadvisable! You are not providing an ordinary product, but something related to filial piety, faith, and the significant matter of life's final chapter. Remember the story about selling "puncture-proof tires"? A good product sold too cheaply raises doubts! Couldn't sell for 450元? Try selling it for 1500元? He thought I was crazy. But I told him he could "give it away"!

How to "give it away"? For example, partner with a reputable insurance company or trust institution. When a client purchases a long-term sacrificial service trust valued at 6000元, you "gift" them a high-end Columbarium niche of equivalent value (6000元). You take a commission from the trust service, say 30% or 1800元, which covers your Columbarium niche cost and even leaves a profit. Externally, promote it as: "[Partner Institution] jointly with [Your Columbarium Name], giving back to the community! The first 100 clients signing up for the XX Trust/Insurance plan receive a FREE Blessing Lotus Niche valued at 6000元!" Doesn't that sound different?

What is this called? This is value anchoring and back-end profitability! You are not devaluing your Columbarium niche; instead, through a front-end, high-value partnership, you position the niche as a super premium, enhancing the overall package's appeal. Consumers feel they got a great deal, you lock in high-value clients, and achieve profitability. This is the advanced application of "free," built upon the foundation of "Empowering Others to Succeed."

What does the future hold? The "Third Industrial Revolution," the "Zero Marginal Cost Society"? Perhaps. But for our industry, what's more important is "those who gain users, gain the world"! Who are these "users" here? They are the families who trust and choose you. How do you gain their trust? Not through low prices or flashy marketing, but through your substantial service and your genuine heart dedicated to "Empowering Others to Succeed."

Furthermore, "those who gain channels, gain the world." Who are your channels? They are the partners who identify with your philosophy, community word-of-mouth, temple endorsements, and those genuinely concerned with end-of-life care.

Therefore, friends, in operating a Buddhist Columbarium business, the highest "Dao" is "Empowering Others to Succeed." First, consider how you can help these families: allowing the deceased to receive dignity and peace, providing solace and peace of mind to the living, and how through our services we can transmit the culture of filial piety and practice life care. When you sincerely focus on "Empowering Others" (Cheng Ren), "Succeeding Yourself" (Da Ji) – that is, the success of your enterprise and financial rewards – will naturally follow.

This is the true secret to building a lasting and thriving enterprise in the Buddhist Columbarium industry!

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Sales Manager: Mr. Luo