Are you struggling with promoting and selling Buddhist Columbarium niches?
Are you constantly thinking about how to sell individual niches?
Let me tell you, if you're only focusing on the product itself, you might have already lost from the start! Today, we reveal the core business model strategies employed by top-tier life memorial service companies!

Many friends in the Buddhist Columbarium business come to me saying, "Mr. Luo, can you help us design a better model for our niches? How can we raise awareness and improve performance?" Notice something? The starting point of their thinking is often "I have a Buddhist Columbarium product" or "I run a Columbarium hall/company," and then they think about how to sell it.

But think about it, are those highly successful companies, like the well-known internet giants, merely a company or a product? No! They build a system, an architecture!

Take Alibaba for example. It started with B2B, but if it had only stuck to B2B, could it be what it is today? Many experts say it would have failed long ago! What happened later? Taobao (C2C), Tmall (B2C), Juhuasuan (F2C), even Xianyu (second-hand C2C), along with various supermarkets, cross-border e-commerce... It's an entire matrix of business models!

Therefore, for those of us in the Buddhist Columbarium business, what we truly need to contemplate before promotion isn't the "niche" itself, or even the "company" itself, but what? It's your business model!

The reality, however, is that many people only start searching for a model after the niches are built and the company is operational. This often leads to product development that is essentially "designing behind closed doors"!

So, how does one design a business model for Buddhist Columbarium? Here are two core secrets for you:

The first secret is called "Fabrication from Thin Air"!
Yes, you heard that right – Fabrication from Thin Air! It might sound a bit "unbelievable," but think about it: when Jack Ma started Alibaba, did that model already exist? No! He "fabricated it from thin air," sensing that "e-commerce" was the future, and he went for it. Although he later "borrowed" Bill Gates' words, he succeeded, and everyone called him visionary. Had he failed? He might have been labeled a "fraud."
So, the first step in designing a model is to dare to "imagine freely," even "fabricate" a completely new possibility.

The second secret is called "Grafting the Flower onto the Wood"!
How to understand "Grafting the Flower onto the Wood"? Your existing Buddhist Columbarium product, your company, are like a piece of "wood." Perhaps this piece of wood itself isn't attractive enough or lacks imaginative potential.
So what do you do? You must first forget about the "wood" in your hand! This is the prerequisite for "Fabrication from Thin Air." Many people, when designing models, constantly think, "I need to sell niches!" This ruins it!
You should first "fabricate from thin air" a very beautiful "flower" – an highly attractive new model or concept. For instance, could you integrate modern technology to create a "Digital Life Memorial Hall"? Could you combine Buddhist culture to create a service system that continuously accumulates merit for the deceased, allowing them to listen to sutras? Could you integrate family heritage to create a "Family Cultural Legacy" solution?
After fabricating this "flower," you then skillfully "graft" it onto the original "wood" of your Columbarium niche. This is "Grafting the Flower onto the Wood"!

For example, you are a Buddhist Columbarium company. How do you primarily define yourself? Merely as a seller of "Columbarium niches"? No! You can "fabricate" a new identity: you are a "Platform Company for Life Memorial Services and Spiritual Solace," you are an "Internet Company utilizing Technology and Cultural Heritage to Provide Complete Life Services"!
Once you have this "flower" positioning, you then think about how to integrate your Buddhist Columbarium (the wood) into it.
Can you also "fabricate from thin air" something akin to a "Smart Home Free Mall"?
For instance, a "Lasting Blessings · Digital Memorial Platform"?
When clients choose our Buddhist Columbarium, they don't just get a physical resting place; they also gain access to a digital memorial space of equivalent or even greater value? Or they receive ongoing credits for online prayers, offerings, and sutra-listening services aligned with Buddhist principles?
You can partner with funeral service providers, life insurance companies, and family offices. When clients purchase relevant services or products, they can earn points or services for your "Digital Memorial Platform," which is ultimately tightly bound to your physical Columbarium. This way, what the client receives is no longer just a cold niche, but a comprehensive solution encompassing life, remembrance, spirit, and legacy.
In this model, the Buddhist Columbarium (wood) is endowed with entirely new value and meaning (flower).

So, what is the ultimate purpose of designing a business model? Is it merely to make money?
I too have pondered the ultimate significance of business model design. Later, I realized a phrase: to create "a new world of life services that is more reassuring and beautiful."
How to achieve this?
First, enable Columbarium enterprises (investors) to operate with peace of mind, providing long-term, stable services, not just short-term "one-off deals." Through diversified models, they achieve sustained value returns.
Second, enable sales consultants (agents) to become trusted life planning advisors, not just mere salespeople. Make it easier for them to reach clients and provide truly valuable solutions, instead of constantly worrying about where to find clients and how to pitch. Ideally, design a model where clients proactively seek you out!
Third, and most importantly, ensure that clients and their families (consumers) genuinely benefit. Allow them to feel solace, peace of mind, and respect when facing the heavy topic of life's end. Through our services, it's not just about placing ashes; it's about fulfilling the transmission of filial piety culture, meeting the needs of spiritual solace, and even, through proper offerings and listening to sutras, helping the deceased mitigate karmic obstacles and attain a favorable rebirth. Ideally, make this process not feel like a pure transaction, but an experience filled with humanistic care and added value, even creating a sense of it being "free" or "highly valuable" in some aspects.

When all three of these aspects are satisfied within your business model, "a new world of life services that is more reassuring and beautiful" is not far away.

Therefore, colleagues in the Buddhist Columbarium industry, please break free from the singular mindset of "selling niches." Utilize the wisdom of "Fabrication from Thin Air" and "Grafting the Flower onto the Wood" to design innovative business models that truly serve your clients and build a successful enterprise!