Are you still selling niches one by one?
Are you still relying on traditional columbarium thinking to painstakingly find customers?
Friend, you might be missing the real "wealth code" in the Buddhist Columbarium industry!
Today, I will tell you a secret that颠覆s conventional wisdom: The biggest opportunity in our industry, which carries the weight of filial piety, faith, and solace for the afterlife, lies not (or not only) in how many end customers you serve, but in how you leverage the entire "entrepreneurship market"!
Don't believe me? Let me do the math for you. After this, you might be amazed at how this "meritorious cause" can be expanded and strengthened!
First, think about your Buddhist Columbarium company itself. It is not just a place providing resting services; it is a platform承载ing culture, faith, and future hopes! This platform itself is immensely valuable!
Play #1: The Value of Equity!
Your parent company, if well-operated with a clear model, can it undergo equity financing? Suppose your Buddhist Columbarium project, based on its uniqueness, location, cultural significance, and future expectations, is valued at 50 million (just an example, adjust based on reality). You release 40% of the equity to attract strategic investors or partners who share your vision. How much capital can you obtain? 20 million!
You might say, "That's too difficult, who would invest?" It's difficult because you haven't studied it or tried it!
Think about it, those internet companies raise tens or hundreds of millions with just an idea.凭什么?
凭的是 their portrayal of and confidence in the future! Our Buddhist Columbarium carries people's deepest emotions and faith—isn't this value worthy of being seen by capital?
The key is how you "package" it and "narrate" it well!
If the parent company can finance, what about subsidiaries? Suppose you establish branch companies or independent project sites in different cities or in cooperation with different temples. Can each project site also become a financing entity? For example, value each subsidiary project at 10 million (again, an example), release 40% equity, and obtain 4 million. If you have 5 such projects? That's an additional 20 million!
That's not all! Within each project, based on different areas or service features, can you further划分 different "business units"? For example, a high-end customization zone, a family heritage zone, a lotus position prayer zone, etc. If each business unit is valued at 5 million (example) for financing, releasing 40%, you gain 2 million. One project with 3 business units means 6 million. 5 projects? Another 30 million!
You see, just the "equity" aspect, through reasonable structure design, can bring you a continuous cash flow, supporting faster development and layout.
Play #2: The Value of Regional Operation Rights!
Friends, broaden your perspective! Don't just focus on your own small plot. How many regions are there in China? How many cities? How many untapped markets?
Let's change the approach. Let's not call it "selling territory," but "authorizing regional operations" or "city partnership"!
Imagine the seven major geographical regions of China (North China, Northeast China, East China, Central China, South China, Southwest China, Northwest China). Can you find the most capable, most philosophy-aligned "Regional Partner" for each major region? Grant them exclusive or priority operational rights for that region. Suppose the cooperation threshold for each major region is 10 million (for authorization fees or initial investment). You are not releasing equity, but the qualification to operate in the market! Seven major regions could bring 70 million in cooperation funds!
Drill down further. How many provinces and direct-administered municipalities are there in China? Roughly over 30. For each province, we find a "Provincial Partner," lower the cooperation threshold, say 5 million, releasing operational rights for the provincial market. Over 30 provinces could bring over 150 million!
Is that big money? Not finished! How many prefecture-level cities are there in China? About 300! We find "City Partners," lower the threshold further, say 500,000 per city (a very conservative estimate). You don't need to invest a single cent in heavy assets, just output brand, model, management, and resource support, and you can obtain 150 million in cash flow, quickly covering major cities across China with your Buddhist Columbarium cause!
Further down, nearly 3000 counties in China. Find a "County Partner" for each county, with a cooperation threshold of, say, 200,000. How much is that? Nearly 600 million!
Friends, this is not a fantasy! All rapidly expanding chain brands largely use similar logic. You are no longer selling specific products or services themselves, but "territory"—specifically, the market operation rights for a particular area! You are integrating local resources and connections!
Play #3: The Value of Business Opportunities!
The previous points might require some strength and resources. But the potential of this next one is even more limitless! That is "selling the business opportunity," or what we call recruiting "Columbarium Ambassadors," "Karma Partners," or "Business Partners"!
Think, what does our Buddhist Columbarium do? It provides a peaceful resting place for the deceased, helps them eliminate karmic obstacles and reach a better rebirth through proper offerings, listening to sutras, and hearing the Dharma. This is a great deed that accumulates merit and practices filial piety!
How many people identify with this concept? How many people wish to accumulate blessings for their families? How many people see the social value and future potential of this industry?
These people can all become your "fellow travelers"! They aren't necessarily your employees, but they can be your business partners!
You can design different levels of partnership identities:
Karma Ambassador: Lower entry threshold, e.g., 10,000, obtaining certain referral commissions and learning opportunities.
Business Partner: Slightly higher investment, e.g., 50,000, obtaining higher commission rates, team management rights, and headquarters empowerment support.
Core Partner: Higher investment, e.g., 100,000 or more, obtaining regional protection, profit-sharing rights, and deeper training and resource对接.
Now, let's calculate: If you can recruit 1000 "Business Partners," with an average contribution threshold (cooperation fee / first batch product pre-purchase, etc.) of 50,000 each, how much is that? 50 million! If you can recruit 10,000? That's 500 million!
More importantly, these people don't just bring capital; they bring their personal network resources. They become your "promoters," "service points," and "word-of-mouth amplifiers" spread everywhere! They propagate the value of the Buddhist Columbarium, connect with families in need, and you only need to focus on headquarters empowerment, support, and management! How much more efficient is this compared to painstakingly negotiating with customers one by one?
So you see, the traditional mindset earns money in the "consumer market." Serving every family that purchases a niche is the foundation—it must be done well, with reverence and a "craftsman's spirit."
But simultaneously, you must open a "second front": earning money in the "entrepreneurship market"! Attract investors through equity design, integrate major resources through regional authorization, and connect countless smaller resources through a partner mechanism!
These two markets operate on completely different logics and strategies! You need to design different products (equity, regional rights, partner qualifications), different marketing strategies (roadshows, investment conferences, online communities), and different teams (capital operation team, channel expansion team).
Therefore, colleagues in the Buddhist Columbarium industry, please immediately shift your focus!
Don't just bury yourself in daily sales and management. Lift your head and see the bigger picture! What should you be researching right now?
How to optimize your equity structure to make it more attractive?
How to design your regional partner policy so others want to develop the market with you?
How to build your business partner system so more people are willing to become your "Columbarium Ambassadors"?
Easily raising 10 million and quickly recruiting 1000 partners—this should be your core goal at this stage! When you have sufficient funds and partners遍布 everywhere, will you still worry about serving end customers well? Will you still worry about expanding your "meritorious cause"?
Set a goal for yourself!
If your revenue last year was 2 million, dare you aim for 20 million this year?
If last year was 20 million, dare you sprint for 200 million this year?
This is not wishful thinking. Achieving 10x growth in a year is entirely possible driven by the right model! Because you are leveraging not just money from product sales, but money from capital and channels!
You need to re-plan your company structure, building new platforms and teams capable of supporting "entrepreneurship market" operations. Take stock of all the resources around you—who can become your shareholder? Who can become your regional partner? Who can become your first batch of seed agents?
Remember, the Buddhist Columbarium cause we are engaged in is not just business; it concerns life, faith, and heritage. Using innovative business models to carry this profound culture and mission, allowing more deceased to rest in peace, the living to find solace, and promoting the culture of filial piety—this is the vision and responsibility befitting our era's Buddhist Columbarium professionals!
Jump out of the traditional mindset of selling "niches." Embrace the power of equity, the power of cooperation, the power of the platform! Your Buddhist Columbarium cause is destined to welcome a brand new world!