Are you still viewing the Buddhist Columbarium sector through an outdated lens?
Do you still believe that selecting a niche is simply a one-time expense, after which the matter is concluded?

That thinking is fundamentally mistaken! Today, we reveal a transformative secret: How can the act of filial piety and accumulating blessings you choose for your loved ones not only cost nothing but even become a continuous source of value and peace of mind?

Many understand that the Buddhist Columbarium, rooted in Buddhist compassion for the deceased, is more than a mere resting place for ashes. It is a sacred space where the departed can rest in peace, listen to sutras, diminish karmic obstacles, and swiftly proceed to a better rebirth. Through proper devotions and ongoing rituals at the columbarium, blessings are accumulated for the deceased relatives.

But today, let's discuss not just these merits, but also a "new approach" in this industry—a business model that can make this investment "come alive"!

How did business used to work? A merchant would hire staff, train them, and set them loose on customers like "wolves" chasing "sheep." If wolves are constantly hunting sheep, won't the sheep become smarter and more defensive? Absolutely!

It's like shopping today. You see a pair of shoes for $4,800, think they're great, and are ready to buy. Then someone next to you checks their phone and finds the same pair online for only $2,000! Will you buy directly next time? Probably not. You might hesitate and, let's be honest, opt for the better deal. Consumers today are savvy! Using old tricks to lure them in is futile; they've seen all the bait and hooks. They've learned to take the bait without getting hooked, sometimes even taking all the bait and swimming away!

So, stop focusing on how to "trap" customers! Especially in an industry like the Columbarium niche, which is built on emotion and trust, deceptive practices are obsolete. We must change our perspective and focus on making customers feel the value, even to the point of perceiving it as "free"!

How can it be "free"?

You might ask, how can a significant investment in a Columbarium niche possibly be free? Understand, "free" here doesn't mean literally costing nothing. It refers to an innovative model where the client's investment can, in a way, "flow back" or be "earned back"!

Consider this: In the past, a client spent tens of thousands selecting a niche. Once the money was spent, was that the end of their filial devotion and investment? The client still had to return to work, facing the same life pressures.

But what if we change the approach?

If a client invests $50,000 with you, can you design a mechanism allowing them a chance to "earn" that $50,000 back? If they invest $100,000, can they have the same opportunity?

How? Not by making them work a job, but by leveraging their trust and sharing!

1. Turn Clients into "Blessing Ambassadors!"

Imagine a client who chose our Buddhist Columbarium for their parents. They experience the serenity, dignity, and the spiritual comfort from the ongoing sutra recitations and prayers. They feel it's excellent and provides great peace of mind. If they share this genuine experience with friends or relatives who have similar needs and successfully refer them, can we offer them some "blessing feedback"?

For example, a successful referral could reduce a portion of the maintenance fees? Or offer a direct cash reward? Perhaps, after reaching a certain number of referrals, they could "earn back" a large portion, or even all, of their initial investment?

Similar to successful programs in other fields, where your purchase price is refunded after referring a few people. In our Columbarium industry, we are engaged in the work of传递 filial piety and blessings. This act of sharing is itself a virtuous deed. Clients are sharing not just a product, but peace of mind and responsibility towards their loved ones. When they receive tangible returns for sharing, it creates stronger motivation and a virtuous cycle. Would they still see this investment as a one-way street? No! They would view it as an investment in filial devotion that can be shared, passed on, and even "appreciate" in value!

2. Ditch Heavy Assets, Embrace the "Light" Model!

In the past, starting a company often meant constructing buildings, opening branches, and investing in lavish decor. It's like Quanjude; their core product is roast duck, yet they insisted on opening numerous restaurants, many of which failed. Why? Because people go to Quanjude for the duck, not for the side dishes!

The Columbarium industry can learn from this. Must we always build standalone columbarium facilities everywhere? The costs and management complexities are immense.

What if we think differently? If Quanjude had, instead of opening its own restaurants, licensed its oven technology and brand to established, reputable banquet halls across the country, setting up a "Quanjude Roast Duck Section" within them, couldn't it have instantly leveraged the halls' existing customer flow, space, and management to sell duck nationwide rapidly? It could have even boosted the halls' business—a win-win!

The same applies to Columbarium services!

We don't need to build from scratch everywhere. We can partner with existing, reputable temples, Taoist monasteries, or even culturally significant memorial halls! We can integrate our Columbarium services and management system into their existing premises, religious ambiance, and base of devotees.

Think about it: Temples already have congregations, devotees, and ongoing religious activities. Isn't integrating a Columbarium service a natural fit? For the temple, it adds a service and an additional revenue stream. For us, it drastically reduces upfront construction and customer acquisition costs! We only need to provide the brand, management, service standards, and professional ritual support.

It's like selling premium eyewear through existing opticians—leveraging their customer traffic and trust. Offer a high commission per unit sold, making the owner and staff happy, and the glasses sell quickly. Why bother opening a dedicated store?

3. Create an "Exponential" Channel Network!

What was the traditional agent model? Agents pay for inventory upfront, then struggle to sell it themselves. They profit if they sell, and bear the burden if they don't.

How should we operate now? Allow agents not only to earn by selling niches but also by developing "Blessing Promotion Partners"!

Imagine a partner (perhaps a community leader, an influential lay Buddhist, or simply an individual who identifies with our philosophy) who first deeply understands and approves of our Columbarium services. They refer clients successfully and earn a reward—that's basic.

Taking it further: If they refer other capable, well-connected individuals to become our promotion partners, can they also receive a "development bonus" from the future业绩 of these new partners?

Recall the example of selling cups: An agent earns money selling cups. They refer a new agent, and earn a small amount from every cup the new agent sells. After referring 20 agents, the company rewards them with a car! Doesn't that motivate everyone to refer actively?

Our Columbarium industry can design a similar "exponential" mechanism. If an outstanding partner not only serves clients well but also helps us expand by adding 10 or 20 new promotion channels (e.g., contacts in other communities or temples), shouldn't we reward them handsomely? Perhaps even offer them long-term, ongoing?

When your partners discover they can gain not only immediate rewards from serving clients but also long-term, stable "residual income" from building and nurturing their own "promotion network," will they remain content just selling a few niches themselves? They will transform into your "business partners," actively working to replicate and expand. Won't your business then grow exponentially, rapidly covering wider areas?

Therefore, the future of the Columbarium industry is far more than simply providing a resting place. It requires us to operate with new business thinking:

• Focus on Client Value: Implement a "Blessing Sharing" mechanism that allows the client's investment to "reflow," even creating a "free" perception, turning clients into our most authentic advocates.

• Reduce Operational Costs: Partner with existing channels like temples and monasteries through "crossover collaboration," operating leanly for rapid expansion.

• Ignite Channel Dynamism: Use "exponential" partnership models enabling partners not just to earn but to build their own "business," achieving explosive growth.

By doing this, we are not merely conducting business. We are promoting a culture, transmitting filial devotion, and sowing fields of merit. We enable the departed to rest in peace, the living to have peace of mind, and all participants to receive blessings and value.