By Sales Manager: Mr. Luo from HuaHeng Columbarium Factory, Jiangxi, China

Are you still struggling with promoting Buddhist Columbarium services, gaining family acceptance, or expanding your client base? Do you feel that even well-intentioned projects spread too slowly and reach too few people? Today, I will share two proven growth engines that can help you achieve dual multiplication of "merit" and "business" in this industry, which is dedicated to conveying filial piety and blessings.

Many professionals in chain businesses understand that replication is key—similar to standardized fast-food models focused on rapid expansion. However, in the Buddhist Columbarium sector, we offer more than just a "niche"; we provide peace of mind, spiritual solace, care for the departed, and comfort for the living. Simple standardization may not suffice; we need models that deeply resonate with people.

Core One: Learn from "Direct Selling" to Build a "Blessing Network"
Don’t dismiss the idea of "direct selling" right away! We are not focusing on selling products but rather adopting its most powerful aspect—fission-like growth. Imagine investing significant resources to build solemn Buddhist Columbarium spaces, inviting monks for sutra chanting, and creating a place for families to honor their ancestors, listen to Buddhist teachings, alleviate karma, and seek rebirth in a better realm. Despite these efforts, our ultimate goal is to help more families understand and embrace this blessing.

Traditional methods like advertising and physical stores involve high costs with uncertain results. Instead, the direct selling approach inspires us to rely on word-of-mouth rather than storefronts. If a family finds tranquility and value in our services, wouldn’t they genuinely share this experience with friends and relatives in need? This is the insight we should leverage: view every trusting family as a conduit of blessings. They are not salespeople but advocates sharing based on personal experience and emotional connection. Can we design a mechanism that rewards such heartfelt sharing, perhaps through feedback or "merit accumulation"?

This isn’t far-fetched. Think about how often we try a restaurant or service based on friends’ recommendations. In an industry built on trust and emotional ties, genuine referrals from loved ones are incredibly powerful. Thus, I am not advocating traditional direct selling but encouraging you to learn how to build "human networks," foster trust, design sharing mechanisms, and create a warm, self-sustaining "blessing community" centered on the core values of "praying for the deceased and comforting the living."

Take time to study successful organizations—observe how they conduct sharing sessions, build trust, design incentives, and embed cultural values. A small investment in learning, say a few thousand yuan, could yield better returns than blindly spending hundreds of thousands on ads. Remember, modern business revolves around turning customers into an "interest community," or in our case, a "merit community" or "blessing community." Empower served families to become active participants in spreading this well-being.

Core Two: Apply "Financial" Leverage to Unlock Potential
After discussing "human networks," let’s explore "financial thinking." The core concept is leverage. Don’t see finance as distant—it’s about smarter resource integration and amplified benefits. For instance, suppose you invest 1 million yuan to develop a dedicated Columbarium section, serving many families and generating 500,000 yuan in net profit annually. That’s a solid 50% return, reflecting the traditional "do what you can with what you have" mindset.

But with leverage thinking, you might invest only a small portion, say 100,000 yuan (or less), as the project initiator and manager (GP). You would then highlight the value and prospects of this Buddhist Columbarium project—how it fulfills filial duties, offers spiritual comfort through Buddhist blessings, and meets growing demands for civilized, eco-friendly burial options. Based on this value and trust, you recruit nine partners (LPs) who share this vision, each contributing 100,000 yuan. Thus, the same 1 million yuan startup capital is raised, but you only supply one-tenth.

Here’s the key: as the manager, you agree to take a portion (e.g., 5%) of total revenue as a management fee. If revenue reaches 2 million yuan, you first receive 100,000 yuan as a fee. From the remaining profit of 500,000 yuan, subtract the management fee, leaving 400,000 yuan. As the core contributor, you then take an additional share (e.g., 20%) as excess return, amounting to 80,000 yuan. In total, you invest 100,000 yuan but gain 100,000 + 80,000 = 180,000 yuan—a 180% return! The other nine investors, who contributed 900,000 yuan, share the remaining 320,000 yuan profit, achieving a ≈35.6% return. For trusted partners, this is highly attractive.

This simplified model shows how leverage thinking can dramatically boost personal returns from 50% to 180% for the same project outcomes. To grow this merit-based venture rapidly, don’t rely solely on your own funds—use leverage to tap into others’ capital, resources, and trust. While not all financial models apply directly, the mindset is universal. Consider collaborating with influential community figures, forming deep ties with temples or groups, and designing mechanisms for early supporters to share in development benefits.

The foundation here is credit! In the Columbarium industry, trust is more valuable than gold. Your services, intentions, and team professionalism constitute your greatest credit. If your credit is insufficient, partner with credible, resourceful individuals or institutions. Share benefits sincerely—even if you earn less initially—to get things moving, build trust, and spread positive word-of-mouth.

In summary, to excel in the Buddhist Columbarium business, we must master both operations and models. First, adopt the fission mindset of "direct selling" to transform served families into "blessing transmitters," creating a warm, self-growing "human network." Second, apply financial leverage to integrate resources, design win-win collaborations, and achieve higher "business returns" with minimal personal investment. Remember, we are disseminating filial piety, blessings, and spiritual comfort. With smarter approaches, we can spread this merit more swiftly and widely to those in need.