Still using outdated methods to seek eternal peace for your loved ones? Exhausted from running around, overwhelmed by scattered information, and still feeling uncertain?
Friends! Do you think choosing a Buddhist Columbarium niche is just about comparing environments and prices? If so, you might be behind the times! Today, let's discuss the disruptive transformation happening in the Buddhist Columbarium industry – new opportunities in the wave of the new economy!
Have you heard the story of the camel and the rabbit? The camel crosses the desert because it has a clear goal, a detailed plan, perseverance, and, more crucially, its physiology is built for the desert! The little rabbit, inspired by the camel's success, enthusiastically declares it will do the same. The result? It becomes "barbecued rabbit" in the desert.
What does this illustrate?
Blindly imitating successful models can lead to a "dead end"!
Every success has its specific timing, geographical advantages, and human harmony.
Traditional columbaria have their merits, but our Buddhist Columbarium industry possesses unique advantages and cultural depth. Originating from Buddhism, it is not merely a place to store ashes. It is a spiritual practice site where, through offerings, listening to sutras, and hearing Dharma teachings, we help the deceased eliminate karma and achieve a better rebirth!
So, where are the new opportunities for our Buddhist Columbarium industry in this era? The key lies in five words – embracing the "New Economy"!
What is the New Economy? In the past, we might have thought that building a physical hall or mausoleum was sufficient – a typical "brick-and-mortar" mindset. But now, the "virtual economy" – encompassing the internet, information technology, and online services – is changing everything with unprecedented force!
Some might say: "Why bother with those intangible things? Ours is a very tangible industry!" Ah, that's a mistaken view! Do you think cities lack cars? No! They are overflowing with them, causing traffic jams. What we truly need is convenient and efficient transportation! Thus, virtual platforms like "Didi" emerged. They don't produce a single car themselves, but they activate idle vehicles and drivers in the city, solving our "transportation difficulties." Is Didi a physical or virtual entity? It's a virtual platform that dramatically enhances the efficiency of physical resources!
Let's return to our Buddhist Columbarium industry. Is the current shortage one of solemn halls and exquisite niches? Perhaps not entirely. Many places are already well-built. So, what are we lacking?
We lack ways to conveniently and efficiently help more people discover us.
We lack methods to accurately convey this unique Buddhist culture of compassion and our services to those who need them.
We lack strategies to revitalize and mobilize our existing resources!
Think about it. In the past, families choosing a niche might have had to visit multiple locations under scorching sun or in bitter cold, exhausting themselves physically and mentally. Now? Through the internet, they can first view detailed introductions, 360° panoramic displays, or even VR immersive experiences of our mausoleum environment from home. They can have video calls with professional service advisors for one-on-one explanations, addressing all questions about placement procedures, Buddhist rituals, and follow-up services.
But that's not all! What is the core value of our Buddhist Columbarium services?
It is to help the deceased accumulate merit for a favorable rebirth. Can we use "virtual" means to strengthen this?
For instance, establishing an online prayer platform allows families to light virtual lamps, make floral offerings, or schedule sutra chanting services for their loved ones anytime, anywhere. We could even live-stream teachings by renowned monastics or hold Dharma ceremonies, enabling families, regardless of location, to feel the blessings of the Dharma and find spiritual solace. This not only conveniences families but also infinitely extends the spiritual significance of the Buddhist Columbarium through modern technology.
Therefore, I believe the future belongs to the "Five New" trends, with the "New Economy" leading the charge. For our Buddhist Columbarium industry, this is far from an empty slogan. We can no longer cling to the old "brick-and-mortar is king" mentality.
I offer you eight characters that are crucial for the future development of our small and medium-sized Buddhist Columbarium enterprises: "Transcend the Physical, Embrace the Virtual; Let the Virtual Guide the Physical."
What does "Transcend the Physical, Embrace the Virtual" mean?
It doesn't mean abandoning your physical premises. Rather, it means first shifting your mindset beyond the limitations of focusing solely on physical space and products, and actively embracing the "virtual" tools and models of the internet, big data, and online services. Similar to Japan's historical "Leave Asia, Enter Europe" period, which involved learning advanced systems and productivity, we must proactively learn and apply the thinking and technologies of the New Economy.
And what does "Let the Virtual Guide the Physical" mean?
It means that once you have built your online information platforms, service systems, and customer connections (this is the "virtual"), you can then better manage and operate your physical mausoleum (this is the "real"). You can accurately understand customer needs, optimize service processes, improve the utilization efficiency of niches, and even use the brand influence and customer trust accumulated online to further expand and refine your physical services.
Imagine a Columbarium institution with robust online service capabilities: convenient online consultation and booking systems, comprehensive customer relationship management, rich online cultural experiences, and prayer services... Wouldn't operating the physical mausoleum then be significantly empowered? What it offers would no longer be just a cold "storage compartment," but a complete, seamlessly integrated online-and-offline life service solution, full of humanistic care and spiritual value!
So, friends, stop saying "focusing on the virtual is just empty talk," or "I'm just too down-to-earth." In this era, being "too down-to-earth" might mean "being left behind." Our Buddhist Columbarium industry carries people's respect for life, their remembrance of the deceased, and their spiritual aspirations. We have an even greater responsibility to actively embrace change, using the wings of the "New Economy" to spread this compassion and wisdom to more people in need.
Moving from the physical to the virtual, and then to the integration of both – this is the major trend of the future! Our Buddhist Columbarium industry isn't aiming to become purely an internet company. Rather, we must use the internet and virtual technologies to enhance our physical services, elevate our core value, and ultimately achieve this goal: allowing the deceased to rest in peace, providing solace to the living, and allowing the wisdom of the Dharma to benefit countless more beings.